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英国素食品牌标识和包装的全面升级

发布时间:2019-01-14

英国素食品牌 Just Wholefoods 的品牌标识和包装进行了全面升级,这是一家独立的公司,生产一系列植物和纯素干混合物和糖果。混合物易于准备,是繁忙生活方式的理想选择。

英国素食品牌标识和包装的全面升级

品牌方希望采用实用型的设计理念,为20多年的产品提供清晰、有凝聚力的系统解决方案,多年来产品系列越做越多,却一直没有统一的包装设计。


“品牌重塑的挑战是创造一种新的标识和包装设计,传达成分的质量,并不对产品做过度承诺。品牌希望成为每个人的食物,而不仅仅是植物替代品,这是品牌重塑的核心”。Rob Hall 表示。


直观的标识使用随机斜体字母,强调个性和颜色或色调的转换方式,为Just Wholefoods 带来微妙的双重含义。这个简单的品牌有助于构建俏皮好玩,波普艺术风格的插图,营造出独特而民主(有态度/有主张)的品牌个性。


Studio h has redesigned the brand identity and packaging design for Just Wholefoods, an independent company who produce a range of plant-based and vegan dried mixes and confectionery. The mixes are easy to prepare and ideal for busy lifestyles.

Studio h were tasked with applying a design rationale to give clarity and cohesiveness to a 20-strong product range that had grown organically over the years with no unified packaging design.

“The challenge with the redesign was to create a new identity and pack design that conveys the quality of the ingredients and doesn’t overpromise on the product. The brand’s desire to be food for everyone and not just a plant-based alternative was at the core of the redesign”. says Rob Hall, Creative Partner, Studio h.

The straightforward block logo uses random italicised letters to introduce personality and colour or tone shift to give Just Wholefoods a subtle double meaning. This brand simplicity helps to frame the playful, pop art style illustrations creating a distinctive and democratic brand personality.

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